Redefining Leadership: Lessons Learned from Women in Real Estate
Forget the outdated narratives of who belongs in real estate. Throughout Europe, a dynamic transformation is underway, fueled by the vision and determination of women who are leading the charge in reshaping the industry.
In the real estate industry, women are not merely newcomers; they’re driving its advancement, surpassing expectations, and forging unique pathways to success. Just look at the numbers: over 44% of RE/MAX Europe Agents are women, and they’re not just filling seats, they’re leading the way! Two of the top four teams across RE/MAX Europe are led by women and among the top 10 overall performers, a remarkable 4 are women, proving their strength on the global stage. But that’s not all. In 14 European countries, representing a powerful 38% of the network, the top performers are women, defying expectations and achieving remarkable success.
Celebrating Success on International Women’s Day
International Women’s Day, celebrated on March 8th, recognizes the incredible achievements of women around the world and the opportunities and empowerment that industries like real estate offer. At RE/MAX Europe, we’re proud to support and champion the journeys of women in our network, recognizing the unique strengths and perspectives they bring to the table. We believe that a diverse and inclusive industry is a thriving industry, and we’re committed to fostering an environment where women can reach their full potential.
Curious what makes this industry such a perfect fit for women? Stay tuned – we’ll be speaking to 11 top women across RE/MAX Europe to unlock the secrets to their success. Get ready to be empowered, inspired, and maybe even discover your own path to conquering the real estate world !
Finding Flexibility in Real Estate
For generations, women have been forced to make tough choices between work and family. But today, women across Europe are embracing the freedom and empowerment offered by real estate, a supportive industry that allows them to design their own work-life balance.
In fact, flexibility and freedom are two of the biggest reasons why so many women are choosing this path. Imagine setting your own schedule, working around your family’s needs, and carving out time for the passions that fuel you. “As a single parent with two small children, there aren’t always many options,” says Bianka Maier, a top RE/MAX Agent in Germany.
“But real estate allowed me to enjoy a lot of flexibility so that I could work when my children were asleep or at daycare.” This ability to design their own work-life balance is a game-changer for women, allowing them to prioritize both family and personal well-being without sacrificing career ambitions .
Success With No Limits
But it’s not just about flexibility. The prospect of financial independence and unlimited earning potential is also a powerful draw for women in Europe. In an industry where hard work and dedication are rewarded, women are building their own empires, setting their own goals, and reaping the rewards of their hard work. There are no limits here, just opportunities to build a thriving business, become your own boss, and shatter your personal income goals.
Moreover, real estate is a dynamic industry, where you can constantly evolve, grow your own skills, and push the boundaries of your success. It’s a world where you’re not confined by predefined roles or glass ceilings – instead you’re encouraged to explore your full potential and find out how far you can go. “Only at RE/MAX can you blossom into the person you are meant to be,” says successful Agent Eliane Ribeiro from RE/MAX Portugal
Breaking Boundaries With Built-in Support
While independence is a major benefit for women in real estate, it doesn’t mean going it alone. The real estate industry fosters a supportive community where women can thrive together, with organizations like RE/MAX Europe providing invaluable training, mentorship, and resources, creating a network of encouragement and collaboration. “Our vast network gives us a competitive edge, making the journey to success easier,” says Eliane Zur Werra, award-winning Agent from RE/MAX Switzerland, highlighting the strength found in numbers.
This collaborative spirit extends beyond just sharing knowledge, and there can be incredible power in shared experiences. “The opportunity to create your own business while being able to consult with colleagues in challenging times means you’re never alone,” says Roberta Buonincontri, a leading Broker/Owner at RE/MAX Italy. “And I love seeing my agents achieve well-being and significant results.” It’s a sisterhood of success, where support and encouragement flow freely.
Perhaps the most fulfilling aspect for many women is the human connection at the heart of real estate. It’s not just about transactions; it’s about building relationships and making a real difference in people’s lives. Helping people find their dream homes, witnessing the joy of a successful deal, and making a tangible impact on people’s lives – these are the things that truly resonate with women seeking a career filled with purpose. “Remember, we don’t just manage properties,” says distinguished Agent Maria Paz Rivas Fernandez from RE/MAX Spain.
“This is a people business – and I love that!”
Expert Advice from Industry Trailblazers
Forget the stereotype of the pushy, aggressive real estate agent. The industry is being reshaped by a wave of women who are proving that empathy, organization, and resilience, traditionally seen as feminine qualities, are not weaknesses, but superpowers.
Natural talent, however, is just the starting point. The real estate landscape is dynamic, and the industry’s top performers are lifelong learners. “Always stay curious,” says Angela Jenne, a top-performing Agent from RE/MAX Germany.
“In this ever-changing industry, the willingness to learn and give 110% is crucial.” This drive extends beyond formal education, and with an open mind you’ll find opportunities for continuous learning from various sources. “Be observant and absorb insights from everyone you encounter,” suggests award-winning RE/MAX Romania Agent Sorina Anton.
“Remember, there’s something to learn from everyone.”
Embrace the Grit and Grace of Success
The journey to success in real estate is rarely straight. Challenges will arise, goals will seem out of reach, and moments of doubt may creep in. But it’s precisely in these moments that the true character of a successful agent shines. “Sustained success is more meaningful than occasional achievements; it requires disciplined effort,” says Nilüfer Kas, a top Agent at RE/MAX Turkey.
“Remember that champions don’t emerge from those who constantly check the clock or make excuses.”
Setbacks are inevitable, but they are stepping stones, not roadblocks – and fortunately, resilience is a muscle that gets stronger with each hurdle you overcome. Nadine Busuttil, an award-winning Agent at RE/MAX Malta, 
shares her powerful mantra for overcoming challenges, “remember when you fall, fall forwards and never backwards. And when you pick yourself up, take someone with you!” After all, challenges are opportunities for growth and shared learning.
Connect to Your Community
Don’t underestimate the power of community, as true success thrives on genuine connections and shared experiences. Successful Broker/Owner Milla Mouhu from RE/MAX Austria.
encourages women to seek out role models and mentors. “Initiate conversations with successful brokers to get a realistic picture of their everyday life and how they achieved their goals,” she says. “It’s important to surround yourself with the right people who support your career development.” By connecting with like-minded individuals, sharing experiences, and learning from each other’s successes and challenges, you’ll build a support system that empowers you to reach even greater heights.
So, if you’re looking for a career that offers flexibility, financial independence, a supportive community, and the chance to make a positive impact, then real estate might just be your calling. It’s a path where women are not just breaking in, they’re shattering expectations and building empires, one deal, one connection, and one dream at a time. Are you ready to join them?
“Don’t be afraid to start,” says Vera Klimesova, a leading RE/MAX Agent from the Czech Republic.
“RE/MAX offers an outstanding reputation of trust, high-quality training, and unwavering support on your journey. You can always rely on RE/MAX!”
